BRAND PERFORMANCE
So what exactly is brand performance?
No rocket science really. It’s the consume
r’s perception of how a brand has been able to stand out amidst the clutter, due to various brand building exercises it undertakes, including distribution, word of mouth publicity, ad campaigns, promotional activities and other marketing initiatives, as opposed to close competitors. No surprises then that Pepsi with its strong below the line activities, coupled with a healthy brand portfolio and shout-out loud advertising, has climbed up the ladder of the Brand Performance index. If rival Pepsi is there, Coke cannot be far behind. But Coke lands 7th position, and not surprisingly, with Thums Up being the flagship Indian cola for the Atlanta behemoth. Airtel, with its ever-expanding subscriber base has also joined the club. Godrej, Infosys, Maruti and Tata Group are also no surprises to be a part of this group, as they remain clear market leaders in their respective sectors.
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Source : IIPM Editorial, 2008
No rocket science really. It’s the consume
r’s perception of how a brand has been able to stand out amidst the clutter, due to various brand building exercises it undertakes, including distribution, word of mouth publicity, ad campaigns, promotional activities and other marketing initiatives, as opposed to close competitors. No surprises then that Pepsi with its strong below the line activities, coupled with a healthy brand portfolio and shout-out loud advertising, has climbed up the ladder of the Brand Performance index. If rival Pepsi is there, Coke cannot be far behind. But Coke lands 7th position, and not surprisingly, with Thums Up being the flagship Indian cola for the Atlanta behemoth. Airtel, with its ever-expanding subscriber base has also joined the club. Godrej, Infosys, Maruti and Tata Group are also no surprises to be a part of this group, as they remain clear market leaders in their respective sectors.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
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Municipal Corporation for bad maintenance of sewage lines, it is unlikely that any amount of preparation could’ve helped on July 26 ’05. 37.2 inches of rain, all in a matter of 24 hours, brought the entire city and other parts of Maharashtra to a standstill. Such was the magnitude of the downpour that parts of Bengalooru and Rajasthan too were affected. Pune based Indian Institute of Tropical Meteorology did a study and found out that although the average rainfall in India remained pretty similar, rainfall patterns have changed drastically over a period of around 50 years. It showed increase in heavy rain events and its frequency and a decrease in moderate events, especially in central India.
interest in protecting the environment from the central government in China. There’s innovation around issues like green building & solar power. But China is also building a lot of coal plants. And in the province, rapid economic development and job creation take precedence over environmental protection. So the picture is very mixed,” said Marc Gunther, a senior writer at Fortune & the author of Faith & Fortune: How Compassionate Capitalism is Transforming American Business. As the government is now starting to realise the importance of environmentally sustainable economic growth, so are the MNCs operating in the manufacturing capital of the world. “China has long represented the last frontier for MNCs to escape environmental regulations. Many took full advantage of the opportunity to pollute with reckless abandon. Result: Their reputations are now suffering! In the new world of transparency & accountability, there is no place for MNCs to hide,” adds Clark. Consequently, neither these MNCs nor Beijing can afford to brush the environmental malaise that is afflicting the nation under the carpet any more, because it is now beginning to show.
