AIR INDIA

Scaling heights beyond the blue sky and making it to the top 100
‘Your palace in the sky’ – Air India! Reaching high in the sky was not easy for an Indian planning to go abroad without India’s first international airline – Air India. It acted as a stepping stone for many other international airlines that came quite later in the nation. The ever-smiling Maharajah, the popular mascot of the airline, communicates impressively the endearing symbol of Indian hospitality and has been the most successful brand icon of all the times. According to Veera Khambatta, Dy. Commercial Manager, Advertising and Special Promotions: “This is our 75th year of operation as the flag carrier of our nation, most of it as an international airline, we are justifiably proud of the long and glorious history of brand Air India.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)