L’OREAL

L’Oreal launched a new shade to celebrate the Abhi-Ash wedding, but the pricey image stays
What’s common between Garnier, Maybelline, Lancôme, Ralph Lauren, Cacharel and Matrix is not only their standing as the one of the most distinguished brands of the world, but also that all of them are from one stable – L’Oréal. L’Oréal’s sojourn to success started in 1907, when a young French chemist, Eugène Schueller, crafted a safe hair colour recipe. Years later, bringing a hair colour, other than black, for the first time in India was perhaps the only hurdle it needed to cross to root itself deep into the market!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)