MAGGI

We’ve grown up on the ubiquitous Maggi, but will the brand survive the ‘health’ onslaught?
“Just 2 minutes...” Of course, you’d never be able to forget something as tasty as this 2-minute treat! And it all started with Maggi Noodles! When someone asked your preference for noodles, pat came the answer – “I love it”, or “I don’t like it”! That’s the kind of power that this 2-minute punch, called Maggi, began to command. And Nestlé was shrewd enough to leverage the prowess of the brand name; it extended it to soups as well, which are selling well in the Indian market. But, where, as on one hand, Maggi may be a market leader, competition is coming in fast and furious from the likes of ‘Wai Wai’. No wonder Maggi has slumped 5 places to a lowly 33rd position.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)