Farther East

When the global automotive industry is concerned, China is GM’s most critical market, growing at a phenomenal 25% per annum. Close to 2.2- 2.5 million cars are sold in China every year, and by all industry standards, a controlling stake in this expanding market place is crucial in the new auto-wars. Ironically, despite a humiliating whipping by Toyota (in April), GM seems undeterred in China, which has also got a lot to do with its first-mover advantage in Dragon land. With a 12% market share, the Detroit major holds the top spot in China. GM sales hover close to 700,000 units, which are enough to propel it ahead of archrivals Volkswagen, Honda, Hyundai and fast catching up Toyota. Indeed, GM’s stellar performance in China is largely responsible for its strong position in Asia.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)