IIPM EDITORIAL

IIPM-The Indian Institute of Planning and Management is the best B-School in India

Tuesday, October 21, 2008

No’pal, Nepal is really changing!

Prachanda's election as the Prime Minister may alter the course of Nepal's politico-cultural ships...
It was not the first time that Nepal has sworn a 'promising' Prime Minister. Yet, people who saw the swearing-in ceremony of Pushpa Kamal Dahal, who goes by the nom de guerre Prachanda, reckon that politics in Nepal will change forever. Few eyebrows were raised when Prachanda decided to do away with the tradition by wearing a double-breasted suit instead of Nepal’s national dress for the ceremony; that too, in a nation where only weeks ago the Vice President had to publicly apologise for taking an oath in Hindi and not Nepali. When Prachanda decided to take the oath in the name of “people” and not “in the name of truth or God” (as was the tradition) and started preparing for an official visit to China and not India (traditional again), bureaucrats from MEA were easily seen shifting uncomfortably in their South Block chambers. Surely, breaking age long traditions seem to be the new in-thing in Nepal.

The leader of the decade-long Maoist rebellion in Nepal was finally elected PM after four months of political wrestling. The contest saw him winning 464 of the 577 ballots cast in the 601-strong Constituent Assembly. Three parties — Nepal Mazdoor Kisan Party, Rashtriya Jana Shakti and Rastriya Janamorcha — abstained from the voting. He was also backed by two other parties — the Communist Party of Nepal-Unified Marxist Leninist (CPN-UML) and the Madheshi Janadhikar Forum (MJF) — and other smaller parties. But then they say, winning is only the start, Prachanda can surely hope to laugh his way to the parliament. C. K. Lal, a noted political analyst from Nepal while talking to B&E notes, “The situation is still fluid. Whatever is happening is very uncertain as there is no political consensus, whatsoever, amongst the political parties.”

The Maoists have already achieved their main goal, the end of 239 years of Hindu monarchy and declared it a federal republic. But there are other issues in focus. The most contentious among them is the control over the defense ministry and the future of 19,000 former Maoist guerrillas. Also, the Maoists would like to bring-in some sweeping economic changes which will be opposed by centrist parties. “The integration of the People''s Liberation Army into the Nepal Army will see lots of arguments and counter-arguments. Expect some fireworks on the economic front too,” says Amit Dhakal, a noted Nepalese politics expert to B&E.

It is India which will feel the maximum heat. While India has nurtured some ties with the former rebels, there is a growing concern over Maoists'' links with China. Prachanda, has already started talking about a more “balanced” approach in Nepal''s dealings with neighbours, and he doesn''t seem to be lowering decibels anytime soon!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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'This is one of Big B's best performances'
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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Friday, October 17, 2008

“100cc market will always be there”

B&E: What are the repercussions of the Nano, since Bajaj is also keen on this segment?
VS: I don’t think we can talk about Nano at this point in time. It is better to ask this question from the likes of Maruti Suzuki, Tata and other people that make small cars. If Bajaj is doing that, they have there own strategy and I wish them all the best, but as far as TVS is concerned our focus will remain to be on two-wheelers and three-wheelers.

B&E: What is the investment for the new three-wheeler project? Will there be a commercial variant as well?
VS: We have invested about Rs.1.2 billion for a capacity of around 100,000 vehicles. A commercial version will come out in July this year and will be in the less than 1 tonne category.

B&E: What about the scooter segment? What is the time line for new models?
VS: I think gearless scooters are picking up, we have Scooty then we also have Teenz Electric (a 100% electric scooter) in that category and we will continue to add to our scooter range. On an annual basis, you can expect at least 1 new product from us.

B&E: What are the expectations from the new Flame?
VS: We want to have a 12% market share in the executive segment that comes to about 30,000 units from this product in the financial year 2008-09.

B&E: What is the future of the 100cc market? How will the other segments fare?
VS: 100cc market will always be there. About 60% of the market will continue to come from the 100cc segment. The 125cc segment will be around 30-35% of the market while the above 125cc will be close to 12%.

B&E: Do you have any plans to enter with another 150cc bikes? Will there be any new products this year?
VS: We already have the Apache in this segment, now different variants will be coming out. There will be one new platform. There will be Lightning, Flame and Flame Thunder based on it.

B&E: The Flame has been developed with the help of AVL. Will it get royalty from the sales of this bike?
VS: The engine is licensed from AVL and they have got paid up front. AVL is actually one of the largest engine manufacturers in the world; it has worked with every major engine manufacturer in the business.

B&E: Will TVS adopt the Bajaj and Yamaha strategy of Pro-biking showrooms? Please elaborate on your future investments in India.
VS: No we will not. I think we will have a fresh strategy, this is their strategy. In India we have made substantial investments in capacity. Future investments would really be in new products, tools, dyes and R&D costs.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
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IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, October 16, 2008

Paper tigers under siege, the real ones go scot free

The voices in power in the West are being quite unfair in their condemnation of Iran
Nuclear threats & counter-threats are a subtext of our times, steadily, it seems, becoming more insistent. The July meeting in Geneva between Iran and six major world powers on Iran’s nuclear programme ended with no progress. The Bush administration was widely praised for having shifted to a more conciliatory stand – namely, by allowing a US diplomat to attend without participating – while Iran was castigated for failing to negotiate seriously. And the powers warned Iran that it would soon face more severe sanctions unless it terminated its uranium enrichment programmes.

Meanwhile, India was applauded for agreeing to a nuclear pact with the US that would effectively authorise its development of nuclear weapons outside the bounds of the Nonproliferation Treaty (NPT), with US assistance in nuclear programmes with other rewards – in particular, to US firms eager to enter the Indian market for nuclear and weapons development, and ample payoffs to parliamentarians who signed on, a tribute to India’s flourishing democracy. Michael Krepon, co-founder of the Stimson Centre and a leading specialist on nuclear threats, observed reasonably that Washington’s decision to “place profits ahead of nonproliferation” could mean the end of NPT if others follow its lead, sharply increasing the dangers all around.

During the same period, Israel, another state that has defied the NPT with Western support, conducted large-scale military maneuvers in the eastern Mediterranean that were understood to be preparation for bombing Iran’s nuclear facilities. In a New York Times Op-Ed article, “Using Bombs to Stave Off War,” prominent Israeli historian Benny Morris wrote that Iran’s leaders should welcome Israeli bombing with conventional weapons, for “the alternative is an Iran turned into a nuclear wasteland.”

Purposely or not, Morris is reviving an old theme. During the 1950s, leading figures of Israel’s governing Labour Party advised in internal discussion that “we will go crazy (“nishtagea”) if crossed, threatening to bring down the Temple Walls in the manner of the first “suicide bomber,” the revered Samson, who killed more Philistines by his suicide than in his entire lifetime.

Israel’s nuclear weapons may well harm its own security, as Israeli strategic analyst Zeev Maoz persuasively argues. But security is often not a high priority for state planners, as history makes clear. And the “Samson complex,” as Israeli commentators have called it, can be flaunted to warn the master to carry out the desired task of smashing Iran, or else we’ll inflame the region and maybe the world.

Shortly after the 1982 invasion of Lebanon, which left some 15-20,000 killed in an unprovoked effort to secure Israel’s control of the occupied territories, Aryeh Eliav, one of Israel’s best-known doves, wrote that the attitude of “those who brought the ‘Samson complex’ here, according to which we shall kill and bury all the Gentiles around us while we ourselves shall die with them,” is a form of “insanity” that was then all too prevalent, and still is.

US military analysts have recognised that, as Army Lt. Col. Warner Farr wrote in 1999, one “purpose of Israeli nuclear weapons, not often stated, but obvious, is their ‘use’ on the US,” presumably to ensure consistent US support for Israeli policies – or else. Gen. Lee Butler, former commander in chief of the US Strategic Command, observed in 1999 that “it is dangerous in the extreme that in the cauldron of animosities that we call the Middle East, one nation has armed itself, ostensibly, with stockpiles of nuclear weapons, perhaps numbering in hundreds, and that inspires other nations to do so.” This is hardly irrelevant to concerns about Iran’s nuclear programmes, but is off the agenda. Also off is Article 2 of the UN Charter, which bars threat of force in international affairs. Both US political parties insistently proclaim their criminality, declaring that “all options are on the table” with regard to Iran’s nuclear programmes.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Tuesday, October 14, 2008

Truth is darker than fiction

The Chinese Olympics may end up showcasing exactly the opposite of what China has intended
August 8, 2008. At 8:08 p.m. the Chinese, who love their lucky number 8, will have registered their place in history and the whole world is now watching Chinese Olympics with bated breath. But this landmark event has attracted some unwanted attention too.

The Chinese view the Olympics as the ultimate opportunity to showcase their progress and prosperity to the world. Human rights have been placed on the altar time and again en route to this prosperity; ironically, even in organising the event that showcases it; whether it is relocating factories or putting vehicles of the roads, or, even more recently, refusing permission to people for flying their pigeons near airport areas! Unfortunately, with all the precautions it is taking, China’s human rights record seems to be haunting it all the way to the opening ceremony of the event.

On August 3, just four days before the opening ceremony, sixteen policemen were killed and another 16 were injured in a terrorist attack. Not that the Chinese government was unprepared. Had they not anticipated protests and fracas of high magnitude, Chinese government would have never given a diktat to make the Olympic protests official. That was in itself a strategic move to contain any sort of unrest. As per the Chinese law, one needs to apply to the local public security bureau five days prior to the scheduled protest, must personally appear and provide the officials with a detailed account about their topic and slogans to be used in the protests and also divulge about the total strength of the demonstrators. And two, the protesting zones were so far from venues that the protestors have to arrange for their own coverage in order to get noticed. In addition, it was stated that any demonstration which the government thinks could be pernicious to the ‘national unity and social stability,’ would not be approved. But the terrorist attack has changed the whole scene.


The government’s inability to prevent a security breach is not a good sign. Besides, the Chinese government had never anticipated such a high intensity attack. A few days ago, when three suspects from the same banned group were arrested while attempting to carry dangerous liquid in a Southern Airlines flight, they had revealed of plans to cause unrest during the Olympics.

Security analysts feel that local grievances could have also prompted people to take such serious measures. Nevertheless, the attacks have cast a dark shadow on the games. US Secretary of State Condoleezza Rice critically commented, “China should showcase not just the Olympics but an attitude of openness and tolerance... security threats have to be dealt, but it should not become a cover to deal with dissent.” In this environment, the Beijing Olympics may end up showcasing what the Chinese hadn’t contemplated in their wildest dreams.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...domain-b.com : IIPM ranked ahead of IIMs

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Saturday, October 11, 2008

D(c)emented?

Symbiotic promises abound...
Of the cross-border deals that have happened in 2008 so far, Cement companies scored a close third in value terms (9%). And the $349 million deal between Lafarge India and Larsen & Toubro (L&T) – wherein the former acquired the Ready Mix Concrete (RMC) business of the latter – is only set to make the scale heavier for investments received by cement companies. There is however a bigger truth of symbiotic intentions. While L&T can avail of the huge funds to concentrate on its core businesses, the deal gives Lafarge a better shot at the emerging Indian market.

The enthusiasm in the Lafarge camp can clearly be heard with Bruno Lafont, Chairman & CEO, Lafarge declaring that, “With this acquisition, we are taking a pioneering step in the emerging Indian market and to develop a unique expertise in creating value in the Concrete business.” Payoffs are not hard to achieve with the Indian cement industry growing at 8-10% annually, and with its current annual capacity of about 165 MT (RMC forming 70% of cement consumed) .

The recent start-up of operations at Lafarge’s first Greenfield RMC plant in Raipur is followed by this acquisition of (L&T’s) 66 concrete plants, thereby giving the company a greater presence. With 25% domestic market share and a production capacity of 5.5 MT for 2008, the inorganic growth will surely complementing its strategic plan to double its pan-India presence over the five years. ”The deal is a well-thought out strategy for both L&T and Lafarge, where one is using the acquired entity’s market share and other, funds to focus on core competencies,” declares Pawan Burde, Analyst, Angel Trade. L&T, There are many challenges though; for Lafarge, progress may be marred by high capital costs requirements and long gestation periods, not to forget competitiors. Growth of the RMC penetration (which is hardly 4% in the construction sector vis-a-vis a higher 50% in other Asian markets) is another hurdle. In this age of diversification, L&T might just find itself moving against the tide. Companies across sectors are derisking their business through diversification; L&T might just be dangerously risking putting all its eggs in one basket.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, September 29, 2008

Behold, the master key

Unless the players show complete cooperation for the standard, OpenID will not succeed

The world has been generally uncomfortable with common, standardised procedures, be it the World Trade Organisation or the World Wide Web. And sufferers of this are the normal users. According to Netcraft’s January 2008 web server survey, a whopping 156 million websites (about 25 billion pages) are functioning on the internet. That provides a pointer towards intricacies involved in maintaining digital identities by the users and service providers as well. A step has been taken in this regard. OpenID Foundation recently announced that Microsoft, Google, Yahoo, IBM & VeriSign have joined as first corporate board members. As of now, over 10,000 websites support OpenID, but it didn’t gain wide acceptance from users due to absence of big names. With five of the biggest names on internet and business joining the foundation this may change soon. “With this support from the new company board members, the OpenID Foundation will be able to continue to promote and protect the technology and its community moving forward,” said Bill Washburn, Executive Director, OpenID Foundation, adding, “these companies will help bring OpenID into the mainstream markets.”

OpenID eliminates the need of multiple user accounts across different websites; that is, it will give access to different websites (if the website supports OpenID). But will OpenID really help in easing our digital lives? At present, there are various websites or service providers allotting free OpenIDs to the users, and that’s where the glitch lies. And as many would have anticipated, security is not the stumbling block, thanks to the back up by VeriSign, rather the purpose of ease of use stands unfulfilled. First, you need to create an OpenID with one of the service providers (one more identity added to the clutter!), which will enable the user to use it on another OpenID supported website. Since OpenID has arisen from open source community, nobody owns it or stands to gain from it, which deprives the technology of having a uniform structure. Moreover Yahoo, which has already started using OpenID, does not support third party OpenID, instead the user has to create a new OpenID with Yahoo, which can be used on other supporting sites.


If Google, Microsoft (which already has MSN Passport), IBM and others decide to do it the same way than it will only add to clutter and confusion among users.

A pointer to better solution could be spotted few years back when users could use software like Cheetah for using chat services offered by Yahoo, mIRC and MSN. The user had to log in using his Yahoo, mIRC or MSN ID and could experience a much better service without having to register with anyone. Hopefully, the players, rather than seeing it as a game of one upmanship, will see the larger good now, to enable OpenID to live up to its stated promise.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Tuesday, June 17, 2008

The Midas touch

In the first two-and-a-half decades of his acting career of more than 100 films, he never endorsed any product. However, when he did do his first commercial in the 90s, it was for BPL washing machines. “BPL – Believe in the Best” was an interesting commercial and Amitabh charged a fee of Rs.8 crores – the highest anyone had ever been paid in Indian corporate branding scenario. The adwas so effective that it really worried BPL’s competitor IFB, who even went to the extent of finding out which washing machine he had. As luck would have it he had an IFB! So they came out with a cheeky ad that said, “Amitabh believes in the best. That is why he uses an IFB washing machine”. The ad created a storm and had to be pulled off – but the company had made its point. Reid and Taylor too had a dream launch in India. Their strategy was flawless. They launched just before the World Cup in 1999, and roped in none other than 007 Bond to endorse their product. The market for luxury suiting was not yet developed and this seemed to be the right way to give popular brands like Raymond a run for their money. However, this side of the world there is only one Bond – Amitabh, and only when Amitabh featured in their ads did consumers respond. Customers walked into stores and asked for “Amitabh wali suiting.” Suddenly the brand saw its popularity growing in India. It did pay to “Bond” with the best. He has a magic which cannot be denied. His unblemished personality makes him a real safe bet for advertisers. Nerolac improved its brand image by associating with him. “Yeh rang har kisi ko chhoota hai” helped Nerolac bridge the gap between itself and market leader Asian Paints. Dabur Chyawanprash, though a market leader, also needed the charisma and energy of Amitabh to continue keeping the brand relevant to consumers.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-The Sunday Indian - Greatest News weekly
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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Friday, June 13, 2008

Get floored by Tai Ping!

It’s not a magical carpet from Arabian Nights and neither is it a priceless heirloom but you need to see it to believe its irresistible appeal. Famous for its combinations of fine fibres and designed by senior designers like Meenu Bansal, this carpet from Tai Ping is a veritable swirl of earthen shades, which looks contemporary, vibrant and yet regal. Price on request.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, June 11, 2008

Now, that’s a healthy sheet!

However, here’s some good news for the weak-hearted: A majority of pundits are of the opinion that interest rates might have peaked, but mind you, so have the profitability of the Indian companies. The FY07 performance of companies listed in India appears good considering the fact that consumerism (domestic demand)in India is at its life-time high, coupled with company favourable global macro-economic indicators like higher crude oil and metal prices. Results from telecom, cement, banking, automobile and metals space is a testimony to the above statement. The big three of Telecom – Bharti- Airtel, Reliance Communications and Idea Cellular rang in stupendous results. Top-line of Bharti-Airtel grew by 58% and profits almost doubled; ditto with Reliance Communications (annual profit touched Rs.24.09 billionin a short span of time). Says Harit Shah, Telecom Analyst, Angel Broking, “Financial performance of telecom majors was mainly driven by strong subscriber additions. Strong subscriber additions and usage drove the top-line growth.” Cement companies also deserve a special mention as they refused to cower down before government arm twisting, and yet surprisingly came out with a good set of numbers. In fact, the lowering of prices actually worked in favour of companies, as demand at lower price levels was quite enough (considering the explosive construction activity undergoing) to offset the price decrease. Moving on further, profitability of banks too peaked, as the appetite of mid-size companies, retail lending and Indian consumerism was at new peak last financial year.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, June 09, 2008

CIGARETTES: Respondent Profile

Amongst the number of respondents who were covered under the purview of the study, 85% of the respondents were males and 15% of the respondents were females. The age groups of the respondents who were surveyed are given alongside.

Alcoholic Beverages Respondent Profile:
Around 82% males and 18% females were covered under this segment. The highest number of respondents were in the category of 20-30 years of age with 52% of the respondents belonging to this category. In the regular segment Kingfisher (beer) of UB group was the topmost rated brand amongst the 3 short listed parameters of brand awareness, image and perception and brand loyalty. Chivas Regal was found to be at the top position among the brands in the premium segment.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, June 04, 2008

CLOSE-UP

Close-Up has dominated the gel segment, but the presence of Colgate still haunts...
Close-Up is positioned in a way in which no other toothpaste is positioned. It has broken all the rules and norms of toothpaste advertising ever since its launch in 1975, and taken the brand a leap forward in Indian market. It was the first brand to introduce gel toothpaste to the consumers and has led the gel segment ever since. Such was the power of the Close-Up bright red colour, its intelligent advertising and belligerent promotions that even market leader Colgate was forced to launch a gel variant. Its marketing initiatives include myriad tie ups with high-profile programmes like Close-Up Antakshari, Harsha KiKhoj and even movies, such as Kyun Ho Gaya Na. The highlight was the speed dating contest last year in association with Zoom Television. “Close-Up is a youthful brand and expresses togetherness so it was a perfect partner for the dating contest,” a Zoom spokesperson told 4PsB&M. Not that the brand did not have its share of catfights. The year 2004 was especially tough, when there was a strong contest between Colgate and Pepsodent, with eventually Close-Up losing market share. The same year saw a consecutive bombing of Oxy fresh and Eucalyptus Blue variants, which led HLL to continue with the mother brand, tingly red and lemon mint flavour and drop all other variants. To prove a point and get back into action Close-Up was then re-launched with a three in one benefit of fresher breath, stronger and whiter teeth. The brand has dropped in our rankings, but will hopefully be able to sustain the attention of the youth, by providing complete oral health care.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, May 29, 2008

MOST INFLUENTIAL BRAND OF 2006-07:

• Airtel
• Google
• TATA Group
• HLL
Airtel changed its branding strategy last year and is riding high on the terrific response – influential you might say. Google ripped through its competitors’ market and has grown from a mole hill to a search mountain earning loads through ads - influential again! The Tata Group which has championed cross-border deals and has further announced a Rs.1.2 trillion investments in India over the next few years – influential! And finally, HLL through its CS Racts and product launches – do we need to repeat? Well, ok – influential to the core!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, May 26, 2008

BRAND PERFORMANCE

So what exactly is brand performance?
No rocket science really. It’s the consumer’s perception of how a brand has been able to stand out amidst the clutter, due to various brand building exercises it undertakes, including distribution, word of mouth publicity, ad campaigns, promotional activities and other marketing initiatives, as opposed to close competitors. No surprises then that Pepsi with its strong below the line activities, coupled with a healthy brand portfolio and shout-out loud advertising, has climbed up the ladder of the Brand Performance index. If rival Pepsi is there, Coke cannot be far behind. But Coke lands 7th position, and not surprisingly, with Thums Up being the flagship Indian cola for the Atlanta behemoth. Airtel, with its ever-expanding subscriber base has also joined the club. Godrej, Infosys, Maruti and Tata Group are also no surprises to be a part of this group, as they remain clear market leaders in their respective sectors.

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Source : IIPM Editorial, 2008


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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, May 19, 2008

CATEGORY : Online

BRAND : SX4
BASELINE : Men are back
4Ps TAKE : Guess what’s Maruti’s latest launch SX4 Sedan’s claim to fame? ‘Man amongst cars’. Maruti Suzuki is building upon that attitude in this online flash ad too. With such a strong style-statement, the power idea is to show the confidence of Maruti in its new ‘manly’ product, enforcing it through many features of the car. The ad flaunts different features describing each one of them as if it was describing a macho physique. The auto major is trying to lure the high and upper middle income groups through this C-segment machine. The black background impresses and the smart one-liners grip, however, the ad does remind of Bajaj Pulsar’s ‘Definitely Male’ campaign. Do we see competition feeling the tremors on Indian roads, already?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, May 14, 2008

BRAND : Reliance Mobile

AGENCY : Leo Burnett
BASELINE : Rang Barse
DESCRIPTION: A girl is reading a book when her Reliance phone rings and suddenly drops of coloured water fall on the pages. Sooner than later, it starts raining coloured water. Colour is all over – falling from the tin sheds, on the windscreen of cars, even from the green cricket ball. The ad ends with everyone shaking a leg in the rain as the VO says, ‘Ab barsenge rang, Reliance colour phones ke sang.’
4Ps TAKE: Rarely one gets to see sequels of ads and this one is truly a true blue sequel, for it easily takes the viewer back to the prequel -‘Baton baton mein rang...’ Peddling the same features, Reliance gets colourful in a bigger way this time. The ad is well executed and grabs eyeballs automatically. The jingle which has been improvised, ups the fun quotient which automatically comes with rain, dance and colour. All set to lure youth, Reliance offers a fresh range of colourful handsets and a fresher feel.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, May 08, 2008

BRAND BUSTERS

The following points are the prime criterion for selecting,
short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship Here’s the 4Ps B&M verdict for the fortnight ended May 22, 2007. First come the print ads, then the TVCs. Ready for a piece of action?

BRAND: Hutch
HEADLINE: “I’m standing at the 107th floor balcony, sipping chai”
BASELINE : Travelling abroad? Tell…………Hutch Home Calling Card.
AGENCY : O&M
4Ps TAKE : It’s summer time, and everyone loves the idea of going on a summer holiday! But, how all of us crave to share the small moments that become stale by the time we are back. Now, Hutch’s Home Calling Cards is cashing in on this very sweet sentiment. The power idea is to lure both business as well as leisure travellers this season into buying Hutch’s recently launched calling card. The USP? This card works with any local phone in 95 countries. The visual is attractive with the Home Calling Card’s picture in black and pink and the white background stands out. The communication is smart and crisp. While the 107th floor denotes a foreign country, the feeling of sipping chai at the balcony is one which needs expression and that’s where these Calling Cards come in handy. The ad tries to draw an emotional connect as its body copy says: Travelling abroad? Tell everyone how it’s going to be with the Hutch Home Calling Card. So, the next time you plan a foreign trip, you know what connects you to home, don’t you?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Image of Dow Jones

It’s the size, scale, infrastructure, brand name and the image of Dow Jones that has been built step by step for last 118 years, which stimulates Murdoch to shed $5 billion.” Meanwhile Microsoft is struggling to keep Google at bay, for which Yahoo! looks the perfect foil. And for Thomson, the Reuters acquisition creates the world’s largest news and financial data company. Media behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting. Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
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http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, May 04, 2008

From Pillars to Post

Indian PC industry is at a crossroads and the key lies in maintaining a balance between style and affordability
Just over half a decade ago, Indian PC industry was in doldrums. Stagnating sales, signs of negative growth and a seemingly unending quest for growth drivers ruled the industry. Back then, home-grown PC brands like HCL were struggling to surviveas MNC behemoths like HP, Compaq and IBM dominated the industry. Even when a series of negative quarters rocked the industry, these giants exhibited tremendous growth rates (to the tune of 44% in 2000-01), along with boasting aw hopping combined market share (comprising nearly 50% of the total market). Then began the advent of IT into banking, financial services, insurance, etal, and so began the resurgence of IT and telecom sectors. Also government aided projects provided a major boost to the commercial segment of the computing industry. Meanwhile, there was another revolution taking place side by side – the rise and rise of the great Indian middle class. All these factors clubbed together to give rise to an age when the computer would become very very ‘personal’. And the rest, as they say is history.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, April 28, 2008

The Taj is fast losing its luster

A parliamentary committee report has revealed that the great monument of love, the Taj Mahal, is losing its sheen due to pollution. The committee, headed by Rajya Sabha MP Sitaram Yechury, has recommended that steps should immediately be taken to stop this decay and that the Taj should be restored to its former glory. “The committee expresses its concern that Taj Mahal, the world-famous monument at Agra is becoming yellowish due to the deposition of Suspended Particulate Matter (SPM),” says the report that was tabled in Parliament. “The deposition of SPM on the shimmering white marble of the Taj Mahal imparts yellow tinge to the marble surface. To restore the pristine glory of the Taj Mahal, as a conservation measure, the clay pack treatment, which is non-corrosive and nonabrasive, is carried out for the removal of the deposits.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-