IIPM EDITORIAL

IIPM-The Indian Institute of Planning and Management is the best B-School in India

Wednesday, June 11, 2008

Now, that’s a healthy sheet!

However, here’s some good news for the weak-hearted: A majority of pundits are of the opinion that interest rates might have peaked, but mind you, so have the profitability of the Indian companies. The FY07 performance of companies listed in India appears good considering the fact that consumerism (domestic demand)in India is at its life-time high, coupled with company favourable global macro-economic indicators like higher crude oil and metal prices. Results from telecom, cement, banking, automobile and metals space is a testimony to the above statement. The big three of Telecom – Bharti- Airtel, Reliance Communications and Idea Cellular rang in stupendous results. Top-line of Bharti-Airtel grew by 58% and profits almost doubled; ditto with Reliance Communications (annual profit touched Rs.24.09 billionin a short span of time). Says Harit Shah, Telecom Analyst, Angel Broking, “Financial performance of telecom majors was mainly driven by strong subscriber additions. Strong subscriber additions and usage drove the top-line growth.” Cement companies also deserve a special mention as they refused to cower down before government arm twisting, and yet surprisingly came out with a good set of numbers. In fact, the lowering of prices actually worked in favour of companies, as demand at lower price levels was quite enough (considering the explosive construction activity undergoing) to offset the price decrease. Moving on further, profitability of banks too peaked, as the appetite of mid-size companies, retail lending and Indian consumerism was at new peak last financial year.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, June 04, 2008

CLOSE-UP

Close-Up has dominated the gel segment, but the presence of Colgate still haunts...
Close-Up is positioned in a way in which no other toothpaste is positioned. It has broken all the rules and norms of toothpaste advertising ever since its launch in 1975, and taken the brand a leap forward in Indian market. It was the first brand to introduce gel toothpaste to the consumers and has led the gel segment ever since. Such was the power of the Close-Up bright red colour, its intelligent advertising and belligerent promotions that even market leader Colgate was forced to launch a gel variant. Its marketing initiatives include myriad tie ups with high-profile programmes like Close-Up Antakshari, Harsha KiKhoj and even movies, such as Kyun Ho Gaya Na. The highlight was the speed dating contest last year in association with Zoom Television. “Close-Up is a youthful brand and expresses togetherness so it was a perfect partner for the dating contest,” a Zoom spokesperson told 4PsB&M. Not that the brand did not have its share of catfights. The year 2004 was especially tough, when there was a strong contest between Colgate and Pepsodent, with eventually Close-Up losing market share. The same year saw a consecutive bombing of Oxy fresh and Eucalyptus Blue variants, which led HLL to continue with the mother brand, tingly red and lemon mint flavour and drop all other variants. To prove a point and get back into action Close-Up was then re-launched with a three in one benefit of fresher breath, stronger and whiter teeth. The brand has dropped in our rankings, but will hopefully be able to sustain the attention of the youth, by providing complete oral health care.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, May 29, 2008

MOST INFLUENTIAL BRAND OF 2006-07:

• Airtel
• Google
• TATA Group
• HLL
Airtel changed its branding strategy last year and is riding high on the terrific response – influential you might say. Google ripped through its competitors’ market and has grown from a mole hill to a search mountain earning loads through ads - influential again! The Tata Group which has championed cross-border deals and has further announced a Rs.1.2 trillion investments in India over the next few years – influential! And finally, HLL through its CS Racts and product launches – do we need to repeat? Well, ok – influential to the core!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, May 26, 2008

BRAND PERFORMANCE

So what exactly is brand performance?
No rocket science really. It’s the consumer’s perception of how a brand has been able to stand out amidst the clutter, due to various brand building exercises it undertakes, including distribution, word of mouth publicity, ad campaigns, promotional activities and other marketing initiatives, as opposed to close competitors. No surprises then that Pepsi with its strong below the line activities, coupled with a healthy brand portfolio and shout-out loud advertising, has climbed up the ladder of the Brand Performance index. If rival Pepsi is there, Coke cannot be far behind. But Coke lands 7th position, and not surprisingly, with Thums Up being the flagship Indian cola for the Atlanta behemoth. Airtel, with its ever-expanding subscriber base has also joined the club. Godrej, Infosys, Maruti and Tata Group are also no surprises to be a part of this group, as they remain clear market leaders in their respective sectors.

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Source : IIPM Editorial, 2008


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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, May 08, 2008

BRAND BUSTERS

The following points are the prime criterion for selecting,
short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship Here’s the 4Ps B&M verdict for the fortnight ended May 22, 2007. First come the print ads, then the TVCs. Ready for a piece of action?

BRAND: Hutch
HEADLINE: “I’m standing at the 107th floor balcony, sipping chai”
BASELINE : Travelling abroad? Tell…………Hutch Home Calling Card.
AGENCY : O&M
4Ps TAKE : It’s summer time, and everyone loves the idea of going on a summer holiday! But, how all of us crave to share the small moments that become stale by the time we are back. Now, Hutch’s Home Calling Cards is cashing in on this very sweet sentiment. The power idea is to lure both business as well as leisure travellers this season into buying Hutch’s recently launched calling card. The USP? This card works with any local phone in 95 countries. The visual is attractive with the Home Calling Card’s picture in black and pink and the white background stands out. The communication is smart and crisp. While the 107th floor denotes a foreign country, the feeling of sipping chai at the balcony is one which needs expression and that’s where these Calling Cards come in handy. The ad tries to draw an emotional connect as its body copy says: Travelling abroad? Tell everyone how it’s going to be with the Hutch Home Calling Card. So, the next time you plan a foreign trip, you know what connects you to home, don’t you?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, May 04, 2008

From Pillars to Post

Indian PC industry is at a crossroads and the key lies in maintaining a balance between style and affordability
Just over half a decade ago, Indian PC industry was in doldrums. Stagnating sales, signs of negative growth and a seemingly unending quest for growth drivers ruled the industry. Back then, home-grown PC brands like HCL were struggling to surviveas MNC behemoths like HP, Compaq and IBM dominated the industry. Even when a series of negative quarters rocked the industry, these giants exhibited tremendous growth rates (to the tune of 44% in 2000-01), along with boasting aw hopping combined market share (comprising nearly 50% of the total market). Then began the advent of IT into banking, financial services, insurance, etal, and so began the resurgence of IT and telecom sectors. Also government aided projects provided a major boost to the commercial segment of the computing industry. Meanwhile, there was another revolution taking place side by side – the rise and rise of the great Indian middle class. All these factors clubbed together to give rise to an age when the computer would become very very ‘personal’. And the rest, as they say is history.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, April 27, 2008

Climate refugees’ on the rise

Some bad news in store – as the scourge of global warming continues to raise its ugly head. Leading aid agency Christian Aid, in a report titled, ‘Human tide: The real migration crisis’, says that by 2050, there will be least one billion refugees as people will be forced to leave their homes, beset by water shortages and crop failures. “We estimate that, unless strong preventative action is taken, between now and 2050, climate change will push the number of displaced people globally to at least one billion,” the report stated. Forced migration is now the most urgent threat facing poor people in the developing world as greenhouse gas emissions (mainly from burning fossil fuels) will be causing floods and famines and putting people’s lives at a grave risk. The report further said that the developed world had the dubious distinction of contributing the most to the damage of climate change and pollution. Many of these ‘climate refugees’ may be able to cross national borders; but a great many would not be able to leave their own countries – and would remain largely invisible and unnoticed. “These internally displaced persons, or IDPs, have no rights under international law and no official voice… Their living conditions are likely to be desperate and in many cases their lives will be in danger,” the report revealed. Average temperatures are going to rise by anything between 1.8 and 3 degree Celsius in this century itself.

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Source : IIPM Editorial, 2008


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Thursday, April 10, 2008

Picture perfect

This Digital Sill Camera is Samsung’s i70 model and the 7.2 megapixel camera comes with a 3x optical zoom and 3-inch pixel wide LCD with a sliding cover. It’s a multi-functional digital camera that offers 6 functions – of a cam-corder, MP3 player, portable multimedia player, text viewer, voice recorder and portable disk – inside a slim body. It provides an expressive and dynamic user interface and is priced at Rs.23,990.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, March 26, 2008

Out of Africa

Are global corporations failing to see the pot of gold lying deep within Africa?
Meryl Streep, the Oscar winning actress has delivered many performances that linger on for their sheer power and range of emotions. ‘Out of Africa’ was one of those Streep movies where the actress perhaps didn’t do justice to her talent. But all the stereotypes about the so called ‘dark continent’ that you have encountered in books, movies, magazines and the public arena are all there in full force. In brief, Africa is a lost continent, a market that simply doesn’t exist; or such a tiny market that it is not worth the while of corporations chasing consumers to even keep Africa as a part of their strategic plans. For people at large as well as multi-national consumer product and service companies, Africa is a land from where you hear tales of civil war, destitution, poverty, starvation and AIDS. You don’t hear of economic miracles, a growing middle class and emerging markets. Even ‘forever seeking new markets’ outfits like Goldman Sachs seem to have chosen to focus on the BRIC economies rather than ‘wasting’ time on Africa. All of them could turn out to be wrong. No doubt, most countries in Africa are going through an economic as well as existential crisis.

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Source : IIPM Editorial, 2008


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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Tuesday, March 11, 2008

Not just brawn

but also requires brain...!
Rugby – despite its failure to attain the status of a National Sport in any country, Rugby is generating oodles of money for some of the most potential economies of the world. For instance, in North America, the Setanta Sports is expecting a customer base of about 250,000, in the rights to live online broadcasting of 2007 IRB Rugby World Cup, which would be paying $149.99 per year in lieu of the service provided by the same. France - the country generating whopping sums by hosting the Rugby World Cup 2007 can yield as much as €8 billion over the next four years. An estimated development of Rugby tourism is by about a staggering €1 billion per year. About 260 million rugby aficionados are expected to watch the matches on TV consequently infusing about €2 billion. The Wooden Spoon Society is one of its kind which acts as blessing for the so-called Children of Lesser God. Popularity of Rugby, an off -shoot of Footbal, is picking up. With a bunch of benevolence to it, it has become revered.

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, March 09, 2008

Apollo embarks on a major expansion

It seems as if Apollo Hospitals don’t want Apolloto leave any chance to cash on the healthcare boom in India. In order to further consolidate its position, the healthcare group has recently chalked out a massive Rs.7.1 billion expenditure plan to set up hospitals in Mumbai and Chennai. While, the Group would invest about Rs.6 billion for its Mumbai expansion, the sate-of-art orthopaedic hospital in Chennai with 200 beds would engulf the rest of the investment corpus. The Group has even tied up with Western Hospitals for setting up these ‘centres of excellence’ at various places in Mumbai. Quite a handful, isn’t it?

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, March 05, 2008

McDonald: perform or perish!

A predicted increase in the debt level, a second quarter loss and a CFO retiring – that seems to be the menu at Mc- Donalds! This fall, the world’s largest restaurant company might witness an increase in its debt levels. In the balance sheets, the company has a total long-term debt amounting to $8.8 billion and $29.5 billion worth of total assets as on March 31 2007. As compared to last year’s net profits of $834.1 million, McD posted a net loss worth $711.7 million. As a result, while announcing its results, the company informed that Mathew Paull, the CFO is retiring. Paull might stay till the end of this year.

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, February 25, 2008

New colours in Old Blighty!

It is tough to imagine religion – a commonly seditious bone of contention that has left a trail of blood in its wake more oft en in times current – as a unifying factor drawing folks together for moments of spiritual conviviality. In London, at Shri Swaminarayan Mandir in Neasden, there oft en congregate Hindus looking to prostrate before ‘Thakurji’ & Lord Vishnu, favourite deities back home in India. Festival times particularly become occasions, even excuses, to commingle with compatriots displaced far away from homeland. And imagine the scale of camaraderie that can be expected when it’s Holi time?! Depending on the whims of the weather god in London, the number of layers of garments prepared to take the colourful assault would vary, considering the average cool of 10°C around that time of the year in London!

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, February 24, 2008

Sweet nothings!

This time around when you queue up outside a sweetmeat shop to buy that favourite mithai (sweetmeats) especially during Diwali, you’ll do well to check the credentials of the shop you go to! Come festival season and what is likely to begin all over again, is the affair of churning dough at the cost of the health of hundreds of thousands of unsuspecting consumers. With the demand of milk soaring during the festive season, unscrupulous elements replace fresh milk with life threatening ingredients like liquefied detergent (Ezee), refined oil, urea, rose essence and only minute quantities of what it actually should be– genuine milk. Makes you cringe, doesn’t it? Now raising the curtain and putting it in the simplest of terms, here’s a glimpse of what could happen if one was to consume these ‘poisonous sweetmeats’.

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Thursday, February 21, 2008

Let’s simply call SEBI our favourite

Irregulator...
..rather than keeping on criticising it, eh!
One look at the bloopers that are being committed by my favourite current punching ‘hag’, SEBI, in the recent past is perhaps enough justification for my statement above; for I keep wondering how much can one regulator get wrong? It was a few months ago that SEBI had announced its ostensibly ‘meritorious’ IPO grading system, which it claimed would play a decisive role in helping retail investors take ‘informed’ decisions. So what if no other regulator in the world had ever started such a truant IPO grading system? Let’s see where has it led our dear old IPOs – two recent examples exemplify the issue. Based on SEBI’s IPO rating diktat, Shree Ashtavinayak Cine Vision Ltd. went to one of the leading rating agencies, Crisil. Imagine its surprise when Crisil awarded it a below average grading of 2 out of 5. So what happened? The scrip listed at a premium of 18% and ended its first day with a rewarding premium of 42%. Currently, the stock is trading at a smashing Rs.378 against the issue price of Rs.160, defying SEBI’s rating logic hands down!

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Thursday, February 14, 2008

Post-merger issues

In the same regard, leading players like Air Deccan and Jet Airways are bucking the trend, while Kingfisher is still contemplating to increase the prices in the near future. A spokesperson from Kingfisher stated when contacted by B&E, “We don’t have any plans as such for the upcoming festive season this year.” Officials from Jet Airways, were equally reluctant to comment, though JetLite is indeed warming up with a number of route expansions. Air India, which seems quite preoccupied with post-merger issues, also declined to reveal any plans for the festive season. Indeed, there is every indication that the LCC model will continue to be followed, though the customer might sorely miss the ultimate ‘no frill’ bliss in the coming season. Currently, in a bid to successfully ensure maximisation of their top lines and bottom lines, these airlines would be in no mood for customer ‘delight’ as of now, when it is becoming a question of their own survival. So, if you get the impression of a cold shoulder from the industry this season, give them the benefit of doubt for once. They are living in troubled times, after all!

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Wednesday, February 06, 2008

Both handset makers and service operators are dressing up for the ‘festival’ mega-kill. It’s business as usual!

Arpita Pal Agarwal, Associate Director, PwC, agrees, “The buying mood is in the air, so if companies launch new phones with added features at the same price points, it could add more to the current festive season.” Even history stands proof to the fact that this is the season to experiment. Don’t believe us? Well, what about the record sales that Nokia slammed across on October 19, 2006 after introduction of two new models – Nokia 1110 & Nokia 1600 – targeted at first time buyers? Right – during the very festival season when the Finnish mobile handset manufacturer sold a record 400,000 handsets – largest ever in the history of mobile telecommunications… all on one day! Th is year too, not surprisingly, Nokia officials disclosed to B&E their intentions to launch four new handset models - N95, N81, 5610 & 5310 – in the forthcoming season.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Monday, January 21, 2008

Counting on...and on

Coming to software firms, a record in terms of amount slammed was created by the Federal authorities in February 2007, when it handed down a $1.5 billion fine on Microsoft Corp. for patent infringement (against Alcatel-Lucent). During the same month, it shelled-out another $1 billion when it lost a patent legal-war against at&t. Then there was Sun Microsystems which had to shell-out a deafening $1 billion in 2004 (against Eastman Kodak), eBay – $35 million (against Merc Exchange in 2007), Blackberry – $613 million (against RIM in 2006)… and the list including most revered names involved in the ‘litigation lottery’ goes on. Recently, Texas Republican Congressman Lamar Smith proposed the Patent Reform Act, 2007 in US Congress which suggested the ‘first to file’ system – a step to reform the system of patents just as Brad Smith, Sr. VP, General Counsel and Corporate Secretary, Microsoft Corp. asserts, “The proposed reform is most likely to create meaningful, lasting impressions by ensuring high patent quality and curbing excessive litigation and litigation abuse...” The bill is being backed by Microsoft , Intel, Apple Computers, Hewlett-Packard and other high-tech litigation-weary giants who spend millions annually in the name of patents.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Wednesday, January 16, 2008

Nothing official about it

Cricket is the only game in India that enjoys a mass following. No wonder, when marketing honchos of consumer product and service companies draw up plans to reach target consumers, cricket matches become an irresistible vehicle for advertising. Inevitably, the lack of choice leads to frequent wars between sponsors & advertisers. For more than a decade, Coke and Pepsi have fought protracted and often vicious wars over Brand Cricket. Perhaps the most remembered is the 1996 World Cup that had Coke as official sponsor. In a masterful display of sneak attack, Pepsi took the fizz out of Coke by simply running the famous ‘Nothing official about it’ campaign! Nike & Adidas, too, have been similarly embroiled in many a battle, as have dozens of other rival brands. Perhaps the most telling example of how corporate warfare affects cricket dates back to 1990s, when it was rumoured that Rahul Dravid didn’t find a place in the one day team because he endorsed Cok instead of Pepsi. Expect more controversy as the ICL-BCCI battle heats up.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Sunday, January 06, 2008

America’s love affair with its video games!

Market research firm NPD’s data gave a clear indication that video games & hardware sales had a good time in July with a reported sales increase of 37%. The total sales rose from $675.6 million in July 2006 to $925.5 million in July 2007. A price cut in the range of $100-$500 did its magic for Sony Play Station 3 that sold 159,000 units. PS3 sales had declined more than 100,000 units in the preceding three months due to high prices. The top slot was retained by Nintendo’s Wii which retails at a very affordable price of $250, after having sold 425,000 units. Microsoft ’s Xbox 360 on the other hand suff ered 18% fall over last year. Th e 360 sold only 170,000 units, this is significantly less than last year. When neighbours are fresh & easy... Tesco is all set to woo the gourmet US consumers with its Food Deserts. It is opening up its 10,000 square feet stores which will house ready to eat meals and fresh produce. The Fresh & Easy Neighbourhood Markets would be situated in areas which large supermarkets or grocery store chains would not tap. The company had done a thorough extensive research before venturing with such stores to win the US. It has already been known to be famous for keeping products according to the taste of locales and this is what seems to be the lucrative factor. This is also good for the varied tastes of the US consumer.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-