America’s love affair with its video games!
Market research firm NPD’s 
data gave a clear indication that video games & hardware sales had a good time in July with a reported sales increase of 37%. The total sales rose from $675.6 million in July 2006 to $925.5 million in July 2007. A price cut in the range of $100-$500 did its magic for Sony Play Station 3 that sold 159,000 units. PS3 sales had declined more than 100,000 units in the preceding three months due to high prices. The top slot was retained by Nintendo’s Wii which retails at a very affordable price of $250, after having sold 425,000 units. Microsoft ’s Xbox 360 on the other hand suff ered 18% fall over last year. Th e 360 sold only 170,000 units, this is significantly less than last year. When neighbours are fresh & easy... Tesco is all set to woo the gourmet US consumers with its Food Deserts. It is opening up its 10,000 square feet stores which will house ready to eat meals and fresh produce. The Fresh & Easy Neighbourhood Markets would be situated in areas which large supermarkets or grocery store chains would not tap. The company had done a thorough extensive research before venturing with such stores to win the US. It has already been known to be famous for keeping products according to the taste of locales and this is what seems to be the lucrative factor. This is also good for the varied tastes of the US consumer.
For Complete IIPM Article, Click on IIPM Article
data gave a clear indication that video games & hardware sales had a good time in July with a reported sales increase of 37%. The total sales rose from $675.6 million in July 2006 to $925.5 million in July 2007. A price cut in the range of $100-$500 did its magic for Sony Play Station 3 that sold 159,000 units. PS3 sales had declined more than 100,000 units in the preceding three months due to high prices. The top slot was retained by Nintendo’s Wii which retails at a very affordable price of $250, after having sold 425,000 units. Microsoft ’s Xbox 360 on the other hand suff ered 18% fall over last year. Th e 360 sold only 170,000 units, this is significantly less than last year. When neighbours are fresh & easy... Tesco is all set to woo the gourmet US consumers with its Food Deserts. It is opening up its 10,000 square feet stores which will house ready to eat meals and fresh produce. The Fresh & Easy Neighbourhood Markets would be situated in areas which large supermarkets or grocery store chains would not tap. The company had done a thorough extensive research before venturing with such stores to win the US. It has already been known to be famous for keeping products according to the taste of locales and this is what seems to be the lucrative factor. This is also good for the varied tastes of the US consumer.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Labels: Arindam Chaudhuri, Guru and Economist, Guru Arindam Chaudhuri, IIPM, IIPM-Article, IIPM-Delhi, IIPM-India, Management Guru, renowned management guru
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