IIPM EDITORIAL

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Tuesday, December 11, 2007

Strategy adopted by the younger brother

Yet again, on the surface at least, the strategy adopted by the younger brother appears to be slightly helter-skelter. After the split, Anil was left with one large entity (Reliance Infocom), many smaller entities (Reliance Energy, Reliance Capital, Reliance Natural Resources Ltd. et al) and tonnes of cash. So he went on an acquisitions spree that seemed peculiar. He picked up a controlling stake in the former AMP-Sanmar Insurance Company. He bought into AdLabs that is into movie distribution and screening. He even picked up a stake in the courier company DTDC! And now he has picked up a stake in TV Today, the network promoted by media baron Aroon Purie. Along the way, he has aggressively bid for the infrastructure projects like the airport revamp program at Delhi and Mumbai, albeit unsuccessfully. And, he is betting heavily on power generation. In five years, he wants to overtake the public sector NTPC that reported revenues of Rs.327 billion for 2006-07.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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