Both handset makers and service operators are dressing up for the ‘festival’ mega-kill. It’s business as usual!

Arpita Pal Agarwal, Associate Director, PwC, agrees, “The buying mood is in the air, so if companies launch new phones with added features at the same price points, it could add more to the current festive season.” Even history stands proof to the fact that this is the season to experiment. Don’t believe us? Well, what about the record sales that Nokia slammed across on October 19, 2006 after introduction of two new models – Nokia 1110 & Nokia 1600 – targeted at first time buyers? Right – during the very festival season when the Finnish mobile handset manufacturer sold a record 400,000 handsets – largest ever in the history of mobile telecommunications… all on one day! Th is year too, not surprisingly, Nokia officials disclosed to B&E their intentions to launch four new handset models - N95, N81, 5610 & 5310 – in the forthcoming season.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)