Videocon dreams big via DTH!
They always make it big and it isn’t an excep
tion this time. Durables heavyweight, Videocon is making ground for the direct-to-home (DTH) market through its media arm Bharat Business Channel. A couple of US funds led by Morgan Stanley have already picked up 20% (FDI cap for DTH) in the venture for $200 million. With right to use the ‘Thomson technology’, Videocon has built up a patented hardware and CAS system that will bring down set-top boxes’ prices by half. The letter of intent for Videocon’s DTH licence has already been signed and a formal announcement is soon expected.
For Complete IIPM Article, Click on IIPM Article
tion this time. Durables heavyweight, Videocon is making ground for the direct-to-home (DTH) market through its media arm Bharat Business Channel. A couple of US funds led by Morgan Stanley have already picked up 20% (FDI cap for DTH) in the venture for $200 million. With right to use the ‘Thomson technology’, Videocon has built up a patented hardware and CAS system that will bring down set-top boxes’ prices by half. The letter of intent for Videocon’s DTH licence has already been signed and a formal announcement is soon expected.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Labels: Arindam Chaudhuri, Guru and Economist, Guru Arindam Chaudhuri, IIPM, IIPM-Article, Management Guru, renowned management guru
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
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