IIPM EDITORIAL

IIPM-The Indian Institute of Planning and Management is the best B-School in India

Monday, May 19, 2008

CATEGORY : Online

BRAND : SX4
BASELINE : Men are back
4Ps TAKE : Guess what’s Maruti’s latest launch SX4 Sedan’s claim to fame? ‘Man amongst cars’. Maruti Suzuki is building upon that attitude in this online flash ad too. With such a strong style-statement, the power idea is to show the confidence of Maruti in its new ‘manly’ product, enforcing it through many features of the car. The ad flaunts different features describing each one of them as if it was describing a macho physique. The auto major is trying to lure the high and upper middle income groups through this C-segment machine. The black background impresses and the smart one-liners grip, however, the ad does remind of Bajaj Pulsar’s ‘Definitely Male’ campaign. Do we see competition feeling the tremors on Indian roads, already?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

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Monday, March 17, 2008

Kolkata airport to get facelift

The Netaji Subhash Chandra Bose International Airport in Kolkata is finally going to get its long-due makeover beginning January next year. Coming up will be large-scale modernising, expanding and renovating. The work should be over in about 30 months, it has been announced by Ministry of Civil Aviation. The expansion of the airport will be a Rs.1,500-crore plan, funded by Airports Authority of India. Among other things, travelers can look forward to an integrated terminal to handle nearly 16 million domestic and 4 million international passengers; the extension of the two existing runways (talk of a third runway is doing the rounds – but this is subject to land being sanctioned by the state government); and an additional hangar. It seems we are there!

For Complete IIPM Article, Click on IIPM Article

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

posted by Pankaj @ 1:05 AM   1 comments

Friday, March 07, 2008

The Asian Juggernaut Rolls On

More good news for the Third World. The latest Ernst and Young European Attractiveness Survey, 2007 says that emerging economies will almost certainly overtake the developed economies by 2050. The survey states that India & China will become increasingly popular destinations for global investments. In contrast, North America & Europe will become less and less popular. According to the Ernst and Young Survey, the emerging economies are the five BRICS nations (Brazil, Russia, India, China & South Africa) plus Indonesia, Turkey & Mexico. A few years ago in 2003, Goldman Sachs had launched the new Asian mania by forecasting that China & India will become the largest and third largest economies of the world respectively by 2050.

For Complete IIPM Article, Click on IIPM Article

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

posted by Pankaj @ 11:14 PM   0 comments

Sunday, February 24, 2008

Sweet nothings!

This time around when you queue up outside a sweetmeat shop to buy that favourite mithai (sweetmeats) especially during Diwali, you’ll do well to check the credentials of the shop you go to! Come festival season and what is likely to begin all over again, is the affair of churning dough at the cost of the health of hundreds of thousands of unsuspecting consumers. With the demand of milk soaring during the festive season, unscrupulous elements replace fresh milk with life threatening ingredients like liquefied detergent (Ezee), refined oil, urea, rose essence and only minute quantities of what it actually should be– genuine milk. Makes you cringe, doesn’t it? Now raising the curtain and putting it in the simplest of terms, here’s a glimpse of what could happen if one was to consume these ‘poisonous sweetmeats’.

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

posted by Pankaj @ 10:53 PM   0 comments

Thursday, February 22, 2007

Way to go Ms. Nooyi!

Congratulations are in order. Not only did our very own Indra Nooyi become the chief executive officer (CEO) of PepsiCo (in October last year) – now, the $32 billion cola giant’s board of directors has announced that Nooyi has been elected as the chairman of the board too! This will be effective from May 1, as the current incumbent Steven Reinemund retires on May 2. With this appointment, Nooyi (who joined the company in 1994 and has been credited with many of its turnaround strategies) will be the first woman in PepsiCo’s history to become chairman and CEO!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

posted by Pankaj @ 3:37 AM   0 comments

Thursday, December 28, 2006

AN AWESOME FOURSOME!

CLOCK SPEEDS ARE HISTORY NOW, YOUR PROCESSOR SHOULD HOPEFULLY PERFORM BETTER WITH ADDITION OF MORE CORES
While there’s hardly any incredulity in the fact that technology today is on a consistently evolutionary path, one is oft en left wondering about the end it’s serving. Are technology companies seeking to improve our lives or do they aim to keep us feeling insecure & incomplete – by telling us that the marvellous ‘futuristic’ gadget we blew a fortune on just six months ago; now belongs to the Mesozoic Era of technology Take the instance of the Intel processor roadmap. The hype & hoopla over the Intel Core 2 Duo (dual core processor) launch in July had barely died down and Intel has outdone itself again.

On November 14, Intel launched the Quad- Core Intel Xeon 5300 & the Intel Core 2 Extreme quad-core processor families for servers. These processors are in fact meant for the ‘extreme’ performance enthusiasts. The desktop version, the Intel Core 2 Quad Core processor is scheduled for launch by January 2007. With the industry’s first dual core processor being launched only last April, Intel has started fuelling the multi-core era to the hilt. Speaking at the launch of the Quad Core processors, Paul Otellini, Intel’s President & CEO said, “The capabilities of quad core microprocessors will bring in new possibilities for science, entertainment & business.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

More IIPM-News:-
IIPM RANKED AHEAD OF FIVE OF THE IIMS

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

posted by Pankaj @ 11:37 PM   0 comments