IIPM EDITORIAL

BRAND PERFORMANCE

So what exactly is brand performance?
No rocket science really. It’s the consume

r’s perception of how a brand has been able to stand out amidst the clutter, due to various brand building exercises it undertakes, including distribution, word of mouth publicity, ad campaigns, promotional activities and other marketing initiatives, as opposed to close competitors. No surprises then that Pepsi with its strong below the line activities, coupled with a healthy brand portfolio and shout-out loud advertising, has climbed up the ladder of the Brand Performance index. If rival Pepsi is there, Coke cannot be far behind. But Coke lands 7th position, and not surprisingly, with Thums Up being the flagship Indian cola for the Atlanta behemoth. Airtel, with its ever-expanding subscriber base has also joined the club. Godrej, Infosys, Maruti and Tata Group are also no surprises to be a part of this group, as they remain clear market leaders in their respective sectors.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, IIPM, IIPM-Article, IIPM-Delhi, iipm-international, IIPM-Press Release, IIPM-World, renowned management guru, the sunday indian

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BRAND : Reliance Mobile

AGENCY : Leo Burnett
BASELINE : Rang Barse
DESCRIPTION: A girl is reading a book when her Reliance phone rings and suddenly drops of coloured water fall on the pages. Sooner than later, it starts raining coloured water. Colour is all over – falling from the tin sheds, on the windscreen of cars, even from the green cricket ball. The ad ends with everyone shaking a leg in the rain as the VO says, ‘Ab barsenge rang, Reliance colour phones ke sang.’
4Ps TAKE: Rarely one gets to see sequels

of ads and this one is truly a true blue sequel, for it easily takes the viewer back to the prequel -‘Baton baton mein rang...’ Peddling the same features, Reliance gets colourful in a bigger way this time. The ad is well executed and grabs eyeballs automatically. The jingle which has been improvised, ups the fun quotient which automatically comes with rain, dance and colour. All set to lure youth, Reliance offers a fresh range of colourful handsets and a fresher feel.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, IIPM, IIPM-Article, iipm-international, IIPM-World, Management Guru, news weekly, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

BRAND BUSTERS

The following points are the prime criterion for selecting,
short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship Here’s the 4Ps B&M verdict for the fortnight ended May 22, 2007. First come the print ads, then the TVCs. Ready for a piece of action?

BRAND: Hutch
HEADLINE: “I’m standing at the 107th floor balcony, sipping chai”
BASELINE : Travelling abroad? Tell…………Hutch Home Calling Card.
AGENCY : O&M
4Ps TAKE : It’s summer time, and everyone loves the idea of going on a sum

mer holiday! But, how all of us crave to share the small moments that become stale by the time we are back. Now, Hutch’s Home Calling Cards is cashing in on this very sweet sentiment. The power idea is to lure both business as well as leisure travellers this season into buying Hutch’s recently launched calling card. The USP? This card works with any local phone in 95 countries. The visual is attractive with the Home Calling Card’s picture in black and pink and the white background stands out. The communication is smart and crisp. While the 107th floor denotes a foreign country, the feeling of sipping chai at the balcony is one which needs expression and that’s where these Calling Cards come in handy. The ad tries to draw an emotional connect as its body copy says: Travelling abroad? Tell everyone how it’s going to be with the Hutch Home Calling Card. So, the next time you plan a foreign trip, you know what connects you to home, don’t you?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, IIPM, IIPM-Article, IIPM-Delhi, iipm-international, IIPM-World, Management Guru, news weekly, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

From Pillars to Post

Indian PC industry is at a crossroads and the key lies in maintaining a balance between style and affordability
Just over half a decade ago, Indian PC industry was in doldrums.

Stagnating sales, signs of negative growth and a seemingly unending quest for growth drivers ruled the industry. Back then, home-grown PC brands like HCL were struggling to surviveas MNC behemoths like HP, Compaq and IBM dominated the industry. Even when a series of negative quarters rocked the industry, these giants exhibited tremendous growth rates (to the tune of 44% in 2000-01), along with boasting aw hopping combined market share (comprising nearly 50% of the total market). Then began the advent of IT into banking, financial services, insurance, etal, and so began the resurgence of IT and telecom sectors. Also government aided projects provided a major boost to the commercial segment of the computing industry. Meanwhile, there was another revolution taking place side by side – the rise and rise of the great Indian middle class. All these factors clubbed together to give rise to an age when the computer would become very very ‘personal’. And the rest, as they say is history.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Labels: Arindam Chaudhuri, Business school, IIPM, IIPM-Article, IIPM-Delhi, IIPM-India, IIPM-Publications, IIPM-World, Management Guru, news weekly, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Climate refugees’ on the rise

Some bad news in store – as the scourge of global warm

ing continues to raise its ugly head. Leading aid agency Christian Aid, in a report titled, ‘Human tide: The real migration crisis’, says that by 2050, there will be least one billion refugees as people will be forced to leave their homes, beset by water shortages and crop failures. “We estimate that, unless strong preventative action is taken, between now and 2050, climate change will push the number of displaced people globally to at least one billion,” the report stated. Forced migration is now the most urgent threat facing poor people in the developing world as greenhouse gas emissions (mainly from burning fossil fuels) will be causing floods and famines and putting people’s lives at a grave risk. The report further said that the developed world had the dubious distinction of contributing the most to the damage of climate change and pollution. Many of these ‘climate refugees’ may be able to cross national borders; but a great many would not be able to leave their own countries – and would remain largely invisible and unnoticed. “These internally displaced persons, or IDPs, have no rights under international law and no official voice… Their living conditions are likely to be desperate and in many cases their lives will be in danger,” the report revealed. Average temperatures are going to rise by anything between 1.8 and 3 degree Celsius in this century itself.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, Business school, Guru and Economist, Guru Economist, IIPM, IIPM-Article, IIPM-Delhi, IIPM-Management School, IIPM-World

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

BRAND : Masterstroke

BASELINE : Create your own Masterstroke
4Ps TAKE : This is the first liquor endorse

ment – albeit surrogate – from the brand that is King Khan, and let’s say it right at the start: it’s a complete let-down. Masterstroke, the whiskey deluxe brand by Diageo-Radico (if you didn’t know about it already), has delivered anything but a masterstroke! For starters, in the domain of surrogate advertising, the branding takes precedence since the product is invisible. Concept has to be king. Now, just look at what this ad has to offer: a judge of a talent show contest who gives more weightage to the looks and appearance of a singer rather than his singing talent. The judge is put in his place by Shahrukh who tells the singer to sing in front of the public as the audience is the real judge – now, isn’t that pure propaganda and nothing else? Why pull down a singing talent show for no rhyme or reason – and lose sight of the core concept of the campaign? Masterstroke definitely needs to deliver a masterstroke to survive in the Indian liquor market – because this ad is clearly not going to get it anywhere.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, Guru Arindam Chaudhuri, Guru Economist, IIPM, IIPM-Article, IIPM-Publications, IIPM-World, news weekly, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

BRAND: Hindustantimes.com

HEADLINE: Experience...
BASELINE : Experience news, like never before
AGENCY : Lowe
4Ps TAKE : The visual is a rocker with Saddam’s d

ummy being hung and the US-Iraq war (animated of course) popping up on a computer clearly communicating that with Hindustan Times’ online edition – hindustantimes.com – news unravels live in front of internet users. The power idea is to promote the Hindustan Times’ portal. The USPs of the product? Many actually: the world-class design, latest technology, clutter-free layout and easy navigation, all of which promise nothing but the best news presentation. The clinching benefit is, of course, the power of the mother brand: Hindustan Times, which stands for the best in the area of news reporting. So, are you ready to experience news like never before? Then just log on to http://www.hindustantime.com/!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, Business school, Guru and Economist, IIPM, IIPM-Publications, IIPM-World, news weekly, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Anti-xenophobic pill!

Indian pharmas are now truly going global
Ask a medical practitioner what makes

him a proud Indian. Ask patients around the world why they trust Indian medicines... Ask any question to test the fundamentals of Indian drug industry and you’d suddenly find yourself amongst pharma giants, gloriously inviting the world to welcome Indian drugs! And true it is. With exports alone earning a breath-taking Rs.246 billion during 2006-07 for the pharma industry (accounting for a scintillating 30% of total revenues), the importance of exports can’t be overlooked. Also, while the sector is upbeat about its double-digit 17.5% growth in retail sales during FY2006-07 (to touch Rs.279 billion), exports reported a brisker growth of 22.2% (Draft National Pharmaceutical Policy 2006)? Surely, much attention of late has been diverted to this growth engine and with a walloping 30% growth expected this fiscal, you can only imagine the rising weight of overseas markets, well-put by Anindya Acharya, Dty. Director of CII’s Pharma Division as, “The Indian domestic market is showing single digit growth. Hence, many Indian companies have been looking at foreign markets to generate revenues.” A marked rise in M&As & licensing deal-count have proved that the Indian pharma army can fire on foreign lands as well, and well! And with appreciation in exports, India Inc. has proved its drug-selling capacity on foreign lands as well. So give it to them, what say?!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, Business school, Guru and Economist, Guru Economist, IIPM-Article, IIPM-Business Management School, IIPM-India, IIPM-World, renowned management guru, the sunday indian

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Malgudi marred!

The dark terror clouds are hovering over South India
The Hyderabad blast has reiterated the fact that ter

ror outfits are targeting South India as their potential module. Names of terror outfits such as Harkat-ul-Jihal-al Islami (HUJI) & other fringe groups related to al-Qaeda are being taken in preliminary investigation. To understand the threat posed by radical Islam in South India, we must understand the war within Islam. Of the 5 schools of thought in Sunni Islam, Salafi School of thought that is also called Wahabbism is the most puritan of all. Funded by Saudi billionaires & pumped up through Petro-Dollars; the doctrine is being spread with tremendous zeal. In its spread lies the story of Muslim fundamentalism. Wahabbism draws most of its recruits & foot soldiers from the Asian immigrant community who work in West Asia. A substantial population among them is of immigrant professionals from Kerala, Karnataka and Andhra. Fed up with the jibes of “Al-Hindi” and “Al- Kharaji”; they find conversion to Wahabbism as the easiest way out to prove their belief in puritan Islam.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: Arindam Chaudhuri, Guru and Economist, Guru Arindam Chaudhuri, IIPM, IIPM-Article, IIPM-Publications, IIPM-World, Management Guru, renowned management guru

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

NEW RAY OF HOPE!

Blu-Ray is the ‘newest kid’ on the data storage block, almost as an

xiously awaited as the next American President, and why not? The world wants more and more storage space. This is precisely what our ‘Blu buddy’ delivers, a neat 27GB of storage space – nearly 40 times the information a standard CD can keep. More data on one disk and your wallets will certainly smile. The technology is almost identical to present day CDs & DVDs; the only difference is that blue laser (which accords it the name Blu-Ray) is used in place of the red lasers used on earlier discs. Blu-Ray is definitely the next iteration on the optical disc timeline.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-News:-
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Labels: Arindam Chaudhuri, IIPM-Business Management School, IIPM-Press Release, IIPM-World, Management Guru, renowned management guru

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Penning down speed

It would be juvenile to hope and pray for a day when we’ll get to drive a Formula 1 racing car and considering the pen is widely touted to be mightier than the sword, the Ferrari Montegrappa, offered by Episode is some consolation... Made of carbon fiber and sterling silver, this blazing red pen is available in limited edition. To be spotted without this pen is soon to become a real faux pas for Ferrari fans! So hurry and pick up this super cool pen for Rs.90,000 before Ferrari runs out of them!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Labels: Arindam Chaudhuri, IIPM, IIPM-Business Management School, IIPM-World

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

Way to go Ms. Nooyi!

Con

gratulations are in order. Not only did our very own Indra Nooyi become the chief executive officer (CEO) of PepsiCo (in October last year) – now, the $32 billion cola giant’s board of directors has announced that Nooyi has been elected as the chairman of the board too! This will be effective from May 1, as the current incumbent Steven Reinemund retires on May 2. With this appointment, Nooyi (who joined the company in 1994 and has been credited with many of its turnaround strategies) will be the first woman in PepsiCo’s history to become chairman and CEO!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Labels: IIPM, IIPM-News, IIPM-Press Release, IIPM-World

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

INFOSYS’ FINACLE AT THE PINNACLE!

After registering a

record financial performance, it’s award time at Infosys. Forrester Research in its recent report on the retail banking platforms has ranked ‘Finacle’, a banking software product from Infosys as the best retail banking platform. The report chose Finacle (among five global retail banking platform vendors) for its overall strategy. It evaluated the vendors according to 83 parameters under three key areas of market presence, current offerings and their strategy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Labels: Guru Economist, IIPM, IIPM-World, Management Guru

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

IIPM EDITORIAL

Monday, May 26, 2008

BRAND PERFORMANCE

Wednesday, May 14, 2008

BRAND : Reliance Mobile

Thursday, May 08, 2008

BRAND BUSTERS

Sunday, May 04, 2008

From Pillars to Post

Sunday, April 27, 2008

Climate refugees’ on the rise

Tuesday, April 01, 2008

BRAND : Masterstroke

Monday, March 31, 2008

BRAND: Hindustantimes.com

Tuesday, March 25, 2008

Anti-xenophobic pill!

Monday, January 28, 2008

Malgudi marred!

Tuesday, June 12, 2007

NEW RAY OF HOPE!

Wednesday, March 14, 2007

Penning down speed

Thursday, February 22, 2007

Way to go Ms. Nooyi!

Tuesday, December 26, 2006

INFOSYS’ FINACLE AT THE PINNACLE!

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