BRAND: Hindustantimes.com

HEADLINE: Experience...
BASELINE : Experience news, like never before
AGENCY : Lowe
4Ps TAKE : The visual is a rocker with Saddam’s dummy being hung and the US-Iraq war (animated of course) popping up on a computer clearly communicating that with Hindustan Times’ online edition – hindustantimes.com – news unravels live in front of internet users. The power idea is to promote the Hindustan Times’ portal. The USPs of the product? Many actually: the world-class design, latest technology, clutter-free layout and easy navigation, all of which promise nothing but the best news presentation. The clinching benefit is, of course, the power of the mother brand: Hindustan Times, which stands for the best in the area of news reporting. So, are you ready to experience news like never before? Then just log on to http://www.hindustantime.com/!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)