IIPM EDITORIAL: Not just brawn

but also requires brain...!
Rugby – despite its failure to attain the stat

us of a National Sport in any country, Rugby is generating oodles of money for some of the most potential economies of the world. For instance, in North America, the Setanta Sports is expecting a customer base of about 250,000, in the rights to live online broadcasting of 2007 IRB Rugby World Cup, which would be paying $149.99 per year in lieu of the service provided by the same. France - the country generating whopping sums by hosting the Rugby World Cup 2007 can yield as much as €8 billion over the next four years. An estimated development of Rugby tourism is by about a staggering €1 billion per year. About 260 million rugby aficionados are expected to watch the matches on TV consequently infusing about €2 billion. The Wooden Spoon Society is one of its kind which acts as blessing for the so-called Children of Lesser God. Popularity of Rugby, an off -shoot of Footbal, is picking up. With a bunch of benevolence to it, it has become revered.

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