IIPM EDITORIAL: Post-merger issues

In the same regard, leading players l

ike Air Deccan and Jet Airways are bucking the trend, while Kingfisher is still contemplating to increase the prices in the near future. A spokesperson from Kingfisher stated when contacted by B&E, “We don’t have any plans as such for the upcoming festive season this year.” Officials from Jet Airways, were equally reluctant to comment, though JetLite is indeed warming up with a number of route expansions. Air India, which seems quite preoccupied with post-merger issues, also declined to reveal any plans for the festive season. Indeed, there is every indication that the LCC model will continue to be followed, though the customer might sorely miss the ultimate ‘no frill’ bliss in the coming season. Currently, in a bid to successfully ensure maximisation of their top lines and bottom lines, these airlines would be in no mood for customer ‘delight’ as of now, when it is becoming a question of their own survival. So, if you get the impression of a cold shoulder from the industry this season, give them the benefit of doubt for once. They are living in troubled times, after all!

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