MOST INFLUENTIAL BRAND OF 2006-07:

• Airtel
• Google
• TATA Group
• HLL
Airtel changed its branding strategy last year and is riding high on the terrific response – influential you might say. Google ripped through its competitors’ market and has grown from a mole hill to a search mountain earning loads through ads - influential again! The Tata Group which has championed cross-border deals and has further announced a Rs.1.2 trillion investments in India over the next few years – influential! And finally, HLL through its CS Racts and product launches – do we need to repeat? Well, ok – influential to the core!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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