Image of Dow Jones
It’s the size, scale, infrastructure, brand name and the image 
of Dow Jones that has been built step by step for last 118 years, which stimulates Murdoch to shed $5 billion.” Meanwhile Microsoft is struggling to keep Google at bay, for which Yahoo! looks the perfect foil. And for Thomson, the Reuters acquisition creates the world’s largest news and financial data company. Media behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting. Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
of Dow Jones that has been built step by step for last 118 years, which stimulates Murdoch to shed $5 billion.” Meanwhile Microsoft is struggling to keep Google at bay, for which Yahoo! looks the perfect foil. And for Thomson, the Reuters acquisition creates the world’s largest news and financial data company. Media behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting. Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Labels: Arindam Chaudhuri, Guru and Economist, IIPM, IIPM-Article, Management Guru, news weekly, renowned management guru, the sunday indian
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj @ 1:18 AM
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