MRF

The tyre major must focus more on its image-building exercise to extend its already acquired lead over peers
MRF’s mascot ‘Muscle Man’ (born in 1964) is still scoring high for this brand, much like its celebrated ambassador Sachin Tendulkar. However, this brand’s image is not solely built on its exceptional marketing strategies, but also on its world-class product portfolio and high customer satisfaction. The tyre major acquired the number one rank for the fifth time in J D Power Asia Pacific Customer Satisfaction Index (Indian tyre industry) released on May 3, 2007. Says Mohit Arora, Sr. Director, J D Power Asia Pacific: “MRF’s industry-leading performance is driven by particularly high ratings from customers in all five factors, the brand posts year over-year improvements in all factors, and their customers note particularly high advocacy and loyalty intentions.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)