JK TYRE
After showing that its in ‘Total Control’, India’s tyre superbrand wants to take you for a ride... 
JK Tyre – the pioneers of radial technology in India has not only stood up to ‘foreign’ challenges but is improving its position in the dynamic tyre industry. The brand power was also visible in the customer sentiments revealed through the JD Power Asia Pacific 2007 Survey which rated J K Tyre as the second best tyre manufacturer in the country. So what has the company done right in India? During 2006, it unleashed its radial revolution in the truck and bus segments in JK’s world class manufacturing plant. Then the brand proceeded to associate itself with ‘speed’ and signed up speedsters like Narayan Karthikeyan, and it worked wonders for the brand.
For Complete IIPM Article, Click on IIPM Article
JK Tyre – the pioneers of radial technology in India has not only stood up to ‘foreign’ challenges but is improving its position in the dynamic tyre industry. The brand power was also visible in the customer sentiments revealed through the JD Power Asia Pacific 2007 Survey which rated J K Tyre as the second best tyre manufacturer in the country. So what has the company done right in India? During 2006, it unleashed its radial revolution in the truck and bus segments in JK’s world class manufacturing plant. Then the brand proceeded to associate itself with ‘speed’ and signed up speedsters like Narayan Karthikeyan, and it worked wonders for the brand.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Labels: Arindam Chaudhuri, Guru and Economist, IIPM, IIPM-Article, IIPM-Business Management School, IIPM-India, Management Guru, renowned management guru
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj @ 11:30 PM
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