PVR CINEMAS, READY TO ROCK B-TOWNS

After capturing the market in metros, nation’s leading multiplex chain, PVR Cinemas, is now trying to grab the meat pie available in the tier-II and tier-III cities of the country. On September 19, 2006, company announced the launch of ‘PVR Talkies’ aimed at these cities and plans to spend Rs.2 billion on its new expansion drive. PVR Talkies will be flagged off from Aurangabad in Maharashtra and Latur in Gujrat. The theatre will have a capacity of more than 1,100 seats and tickets will be priced in the range of Rs.40 to Rs.60.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)