BRAND : ICICI Credit cards
HEADLINE : A Free for Life CreditCard for Every Indian
BASELINE : Free for Life
AGENCY : Bates Enterprise
4Ps TAKE : A guy sitting on his car’s bonnet with a laptop, the
Gateway of India in the backdrop, and pigeons all around, now that’s freedom! Even if you are not convinced by the visual, try the ICICI credit cards which supposedly are ‘free’ for life and come minus the hassles. The ad is visually arresting and explains the power idea of the ad well. The product benefit is clear: No annual fees charged after the first year. Also, the offer is positioned effectively minus the hype & brings out the personality of ‘Brand ICICI’. So if you think ‘Freedom is the way to be’, ICICI bank offers to be at your service
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
AGENCY : Bates Enterprise
4Ps TAKE : A guy sitting on his car’s bonnet with a laptop, the
Gateway of India in the backdrop, and pigeons all around, now that’s freedom! Even if you are not convinced by the visual, try the ICICI credit cards which supposedly are ‘free’ for life and come minus the hassles. The ad is visually arresting and explains the power idea of the ad well. The product benefit is clear: No annual fees charged after the first year. Also, the offer is positioned effectively minus the hype & brings out the personality of ‘Brand ICICI’. So if you think ‘Freedom is the way to be’, ICICI bank offers to be at your serviceFor Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj @ 11:08 PM
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