"Kids Apparels"

“Kids apparel contributes 12% of our total sales and we are aiming to make it 24%,” reasons Bin Mirchandi, Head-Category Management, Pantaloon. Pantaloon (with superhero Krrish), Raymond (with the Superman flank for their débutant kid brand Zapp), Pepe Jeans, Spykar, Tommy Hilfiger, almost everybody is dot on to kids. Promises Swapan Dutta, Regional Manager, Pepe Jeans, “We are launching apparels for kids above 6 years of age in the Spring-Summer collection 2007.” Though India has seen the entry of many foreign companies in many industries, what has always been questioned has been the profitability factor. With almost none of the foreign car companies, cola firms or even south Asian consumer durable giants making profits in India, the bottom line truly would be: Can clothing finally provide the promised land? Well, the answer is... oops, I just ran out of in kin my Cartier pen... and the refill costs around Rs.4,000! Do I, don’t I? Hmm...!

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)