Premium Segment Motorbike and Mini Car!
Indeed, if we compare 
a premium segment motorbike and a mini car, we must first consider the target audience. A premium segment bike is positioned in the upper strata of the bike range, hence it caters to the needs of affluent consumers. A mini (sub-Rs.150,000) car is positioned at consumers who go for cheaper alternatives on four wheels. Hence, one really cannot compare the two. Clearly, Tata’s compact car will be targeted at the executive segment customers, but the Tatas will have to convince them on the total cost of ownership aspect. As Shahwar Hussain puts it, “Anybody who wants to ride a motorcycle will buy one, he is really not affected by cheap cars.”
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
a premium segment motorbike and a mini car, we must first consider the target audience. A premium segment bike is positioned in the upper strata of the bike range, hence it caters to the needs of affluent consumers. A mini (sub-Rs.150,000) car is positioned at consumers who go for cheaper alternatives on four wheels. Hence, one really cannot compare the two. Clearly, Tata’s compact car will be targeted at the executive segment customers, but the Tatas will have to convince them on the total cost of ownership aspect. As Shahwar Hussain puts it, “Anybody who wants to ride a motorcycle will buy one, he is really not affected by cheap cars.”For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj @ 12:59 AM
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