BRAND :GM

HEADLINE : When you buy a Chevrolet, you become a part of GM, the world’s No. 1 car company.
BASELINE : For a special journey called life.
AGENCY : Rediffusion DY&R

4Ps TAKE : GM is out with a huge ad this time, flaunting all its brands, awards and products. If that wasn’t enough, they have painstakingly listed all their performance and achievements too. The power idea is crystal clear: if Toyota Corolla can claim to be the global leader for 40 years (see 4Ps B&M, Issue 14), why should GM deprive itself from claiming its rightful glory? GM’s brand personality is eminently visible: it wants to flex its muscles as the world’s largest car manufacturer. The positioning is clearly to establish Chevrolet as GM’s flagship brand in India. No wonder the headline extolls: when you buy a Chevrolet, you become a part of the GM family! Wonder if that’s reason enough to buy a Chevrolet?

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)