DO WE NEED A HERO?
THE ANSWER IS INDUBITABLY ONLY ONE – YES!
In the times when entrepreneurship was seen as an act of bravery, Brij Mohanlal Munjal – along with his brothers Dayanand, Satyanand and Om Prakash – started supplying components to the local bicycle businesses and become the first generation entrepreneur. Soon, Hero Cycles zoomed ahead of well established brands like Atlas and Hind Cycles. The next milestone came in with the collaboration of Honda Motors with Japan in 1985 to manufacture motorcycles in India. However, 1991 has been a pivotal year for the two-wheeler industry and all this has been credited to Hero Honda.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
In the times when entrepreneurship was seen as an act of bravery, Brij Mohanlal Munjal – along with his brothers Dayanand, Satyanand and Om Prakash – started supplying components to the local bicycle businesses and become the first generation entrepreneur. Soon, Hero Cycles zoomed ahead of well established brands like Atlas and Hind Cycles. The next milestone came in with the collaboration of Honda Motors with Japan in 1985 to manufacture motorcycles in India. However, 1991 has been a pivotal year for the two-wheeler industry and all this has been credited to Hero Honda.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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