IIPM EDITORIAL

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Thursday, March 30, 2006

ITC WILLS LIFESTYLE

IIPM,PUBLICATION

The apparel brand of ITC Wills Lifestyle has expanded its brand portfolio to Essenza de Wills range of fragrance products. The company is extending the reach of its John Players range of mid-market clothing, and signed on another Bollywood star Hrithik Roshan as its brand ambassador. Besides these, the company has interests in agarbattis, greeting cards, gifts, stationary and safety matches (Wimco).

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Source:IIPM Editorial:- 2006

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