IIPM EDITORIAL

Prachanda's election as the Prime Minister may alter the course of Nepal's politico-cultural ships... It was not the first time that...

B&E: What are th e repercussions of the Nano, since Bajaj is also keen on this segment? VS: I don’t think we can talk about Nano at this...

The voices in power in the West are being quite unfair in their condemnation of Iran Nuclear threats & counter-threats are a subtext of ...

The Chinese Olympics may end up showcasing exactly the opposite of what China has intended August 8, 2008. At 8:08 p.m. the Chinese, who lov...

Symbiotic promises abound... Of the cross-border deals that have happened in 2008 so far, Cement companies scored a close third in value ter...

Unless the players show complete cooperation for the standard, OpenID will not succeed The world has been generally uncomfortable with commo...

In the first two-and-a-half decades of his ac ting career of more than 100 films, he never endorsed any product. However, when he did do hi...

It’s not a magical carpet from Arabian Nights a nd neither is it a priceless heirloom but you need to see it to believe its irresistible app...

However, here’s some good news for the weak-hear ted: A majority of pundits are of the opinion that interest rates might have peaked, but mi...

Amongst the number of respondents who were covered under the purvi ew of the study, 85% of the respondents were males and 15% of the respond...

Close-Up has dominated the gel segment, but the presence of Colgate still haunts... Close-Up is positioned in a way in which n o other tooth...

• Airtel • Google • TATA Group • HLL Airtel changed its branding strategy last year and is riding high on t he terrific response – influenti...

So what exactly is brand performance? No rocket science really. It’s the consume r’s perception of how a brand has been able to stand out am...

BRAND : SX4 BASELINE : Men are back 4Ps TAKE : Guess what’s Maruti’s late st launch SX4 Sedan’s claim to fame? ‘Man amongst cars’. Maruti...

AGENCY : Leo Burnett BASELINE : Rang Barse DESCRIPTION: A girl is reading a book when her Reliance phone rings and suddenly drops of colo...

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section: • Product positioning...

It’s the size, scale, infrastructure, brand name and the image of Dow Jones that has been built step by step for last 118 years, which stimu...

Indian PC industry is at a crossroads and the key lies in maintaining a balance between style and affordability Just over half a decade ago,...

A parliamentary committee report has revealed that the great monument of love, the Taj Mahal, is losing its sheen due to pollution. The com...